Spotify turns into newest to experiment with a TikTok-style video feed

Spotify is trying out a brand new TikTok-style video feed in its beta iOS app that displays fullscreen video clips as songs are performed, TechCrunch experiences. The characteristic was once first noticed by way of Chris Messina, who posted a video of the feed in motion. When to be had, the video feed is obtainable from a brand new fourth tab within the navigation bar labelled “Uncover.” Person tracks can then be preferred as you scroll during the feed, and there’s additionally a 3 dot menu icon to carry up choices for each and every track.

Spotify showed the check in a remark equipped to TechCrunch, however declined to touch upon if or when it will see a much wider rollout. “At Spotify, we automatically habits a lot of assessments so to beef up our person revel in,” a spokesperson stated. “A few of the ones assessments finally end up paving the way in which for our broader person revel in and others serve handiest as a very powerful studying. We don’t have any longer information to percentage presently.”

The check comes as Netflix has began trying out a identical interface in its iOS app to lend a hand customers uncover new content material to observe. It’s fresh “Children Clips” characteristic displays content material from its child-friendly displays, and follows the release of a identical “Speedy Laughs” feed previous this yr. As TikTok’s engagement hours bounce, even non-social media platforms are turning into fascinated by the usage of its layout to lend a hand customers interact with their very own products and services.

The Uncover feed seems to construct upon Spotify’s present Canvas characteristic, the place artists will have movies play along their song at the carrier. The movies proven as a part of the Uncover feed seem to be the similar as the ones used for Canvas, TechCrunch notes.

In a captivating signal of the way codecs are converting, the invention of Spotify’s new check comes virtually a yr to the day after the carrier was once experimenting with the usage of a Snapchat-style tales characteristic along a number of of its playlists. Who is aware of what’s going to be in model by way of this time subsequent yr?

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